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Body language and its importance in Public Relations

Public relations is an extremely important tool for any company or organisation that cares about its image. Body language plays a key role in successful public relations. Body language is a non-verbal form of communication that reflects a person’s feelings and attitudes. It can be a useful tool for building relationships, for influencing the thinking of others and for communicating ideas and feelings.

In this article, we are going to talk about body language and its importance in public relations. We will look at how body language can influence the success of a PR campaign and how PR practitioners can harness body language to make their work more effective.

What is body language?

Body language refers to the gestures and facial expressions that a person uses to communicate their emotions and feelings. These facial expressions, gestures and postures are a form of non-verbal communication that tells us a lot about a person. Body language can communicate many things, from a person’s mood to the intent of an action.

Public relations professionals need to understand body language to be able to correctly interpret the intentions of their interlocutors and to know how to behave in front of them. Body language is an important tool for PR practitioners as it allows them to influence the thinking of others and establish a connection with them.


How can body language influence a PR campaign?

Body language is a useful tool for PR practitioners, as they can use it to influence the thinking and attitudes of others. Body language can be used to create a positive image of the company or organisation being represented. Public relations professionals can use body language to convey a clear and persuasive message, which is essential to the success of any public relations campaign.

For example, a public relations professional can use body language to avoid confrontation, to show a positive attitude and to convey a consistent message. Body language can also help PR practitioners establish a connection with their target audience by enabling them to communicate their messages more effectively.


How can PR practitioners use body language?

Public relations practitioners can use body language in many ways to enhance their work. For example, they can use body language to show a positive attitude, to convey a clear message and to establish a connection with their target audience. Body language can also help public relations professionals to create a positive image of their company or organisation.

In addition, body language can also help PR practitioners to control their emotions and avoid confrontation. This is especially important when PR practitioners are working with people who have different opinions and points of view. Body language helps them to communicate clearly and effectively, without creating unnecessary conflict.



Body language is an extremely important tool for public relations professionals, as it allows them to influence the thinking and attitudes of others. Body language can also help PR practitioners to create a positive image of their company or organisation, to establish a connection with their target audience and to avoid confrontation.

Body language is therefore an essential tool for the success of any public relations campaign. If PR professionals understand body language and know how to use it, they can do their job more effectively. At Finzel PR, we offer a wide range of public relations consultancy services to help companies and organisations achieve their goals. Feel free to contact us for more information about our services.

FINZEL PR | Your Communication Agency

We offer customised PR and digital content services

Beneficios RRPP

The Great Benefits of Public Relations

Nowadays, public relations is one of the fundamental pillars for the good functioning, complete acceptance and positioning of companies or organisations, at any level.

Successful communication, managed and handled by public relations specialists, will undoubtedly be of great benefit to the company that puts it into practice on a daily basis.

Those in charge of public relations are in charge of making the company, its products, services and benefits known to the specific consumer public and also to the general public.

Public relations benefits

Raise awareness of your brand

One of the main objectives of the communication managed by public relations departments is to raise awareness of the brand they work for.

This should be done by presenting the brand on a stable basis, improving the perception of the brand.

It is important to tell the story to those who can then become multipliers of the story, for which the communication must be simple to understand and easy to transmit.

Reach a wider audience

The media and social networks allow and favour the expansion of the audience that receives the messages; to achieve these objectives, the messages must be adapted to the receiving audience.

Therefore, it is important to choose the right journalists for each type of information you want to transmit, for example.

Consolidate your position in the market

Good public relations management serves to consolidate positions within the market, highlighting the proposals made to obtain higher levels of credibility for the brand, products or services.

It offers a range of actions

The variety of options offered by public relations is as wide as the colour of the world.

Among the actions that should ideally be carried out, it is important to maintain constant communication, offering valuable content; it is also invaluable to use other tools such as mailing services, events or travel.

To have a specialised chronicle of an event, it may be better to send the journalist to the place of the event, rather than having him or her do his or her work from an office.

Long term profitability

The ideal is to get multiple returns and benefits from the money invested to manage excellent public relations; a lot of money is not always a guarantee of good results.

An investment in a journalist’s travel to cover an event to write a story is likely to leave more information for future articles, because the journalist will use the trip to gather other news for the future.

Value that a communications agency brings to your project

There are several factors that a communication agency offers:

External view

A communication agency is an external agent that will be able to see and determine important aspects that those in the company do not observe because they are used to established strategies, messages and ways of acting, often following established patterns.

Direct contact with journalists

A communications agency has direct contact with journalists who are specialists in various areas; this allows the agency to locate and recommend the most suitable person to carry out specific jobs, which deliver successful results. 

Brand synergies

Having a communications agency allows you to obtain synergies with other clients of the same agency; from strategic alliances to being included in reports or a greater specialisation of the executives in the corresponding accounts, among other multiple benefits.

It is a barrier to sensitive situations 

A communications agency will be able to act on any contingency that arises, offering first-hand answers and a point of contact for any complicated situation; this will buy time for other actions.

You might be interested in this: Working in Public Relations, Where to Start?

FINZEL PR | Your Communication Agency

We offer customised PR and digital content services