Experts in applying local knowledge to global PR campaigns

Our history

Finzel Public Relations was founded in Madrid in 2003 by Piers Finzel, a long time British expatriate resident in Spain with years of experience in the local corporate communications business. The agency was created in response to demand by partner agencies in other key European markets who needed on-the-ground support in Spain as part of wider international campaigns being carried out on behalf of their clients, and that has been the cornerstone of Finzel PR’s service offering ever since.

Over the years, the agency has shown an exponential growth in revenue, and has developed particular experience in the areas of Technology and Industry, Healthcare, Education, and Financial Services, as well as in the Travel and Tourism sector. Operating both in Madrid, Barcelona and Lisbon, Finzel PR’s team of senior consultants are fully multilingual and are able to provide clients with a fully objective view and understanding of business and consumer markets in both Spain and Portugal.

Finzel PR is equally at home working either as a standalone agency for businesses with specific commercial interests in the Spanish and Portuguese markets or as partners in both countries within an international multi-agency campaign, using our knowledge and expertise to help client companies achieve their goals locally whilst maintaining adherence to the global strategy.


We differentiate ourselves by:


Here at Finzel PR, we have a very simple philosophy that everyone in the world can understand and relate to:

To strive to do our best for our clients at all times.

In order to achieve this, we adhere to a number of standards and working methods that guarantee that we always offer the highest possible quality in our services.

  • We focus on media relationships, not just media relations.
  • We are client orientated & fully results driven.
  • We guarantee Honesty & Transparency – No ‘flim-flam’.
  • Our smaller scale operations means more flexibility.
  • All accounts are managed by senior consultants – ‘The personal touch’.



Piers Finzel

Managing Director

Marisol Lefler

Office Manager

Nuria Cardoso

Partner/Director of Content

Violeta Larrad

Partner/Senior Consultant

Isabel Antão

Senior Consultant
Lisbon Delegate

“We help organizations, companies and brands of all sizes to be able to share their views, opinions and assets with the people, groups and entities that are important to them. We strive to create and nurture the appropriate channels for a positive and mutual flow of information, exchange of opinions and understanding ”

Piers Finzel

Founder & Managing Director