FINZEL PR

Public Relations Agency

Experts in applying local knowledge to global PR campaigns

Our Services

Finzel Public Relations

We are a full service Public Relations agency based in Madrid with offices in Lisbon (Portugal). We offer a complete range of made-to-measure PR and digital content services to companies and organisations from all around the world and from all sectors.

Media
Relations

Digital Communitacion

Public
Relations

Content Management

"The only thing worse than being talked about is not being talked about."

Oscar Wilde

Up to

59%

of purchase decisions are influenced by online media coverage.

About Us

PR Agency Spain & Portugal

We are the trusted partner for brands requiring senior-level guidance and actionable PR insights across Spain and Portugal.

Iberian Market Insights

Our Senior-Led Approach

Every Finzel PR client benefits from direct, hands-on management by a senior consultant. We guarantee the expertise required to make the right connections, make informed decisions, and provide critical, objective counsel at all times. This senior involvement ensures campaigns are executed flawlessly, leveraging years of experience and knowledge.

Bespoke, Data-Informed Strategies

We combine decades of local market knowledge with rigorous, data-driven insights to construct strategies that genuinely move the needle. Our consulting services are never off-the-shelf; they are tailored to your specific commercial interests, ensuring every communication effort is targeted and measurable.

Commitment to Unvarnished Transparency

Honesty and transparency are the cornerstones of our client partnerships. We take a no-nonsense approach, offering credible and reliable advice without making grand, unfulfillable promises. We ensure full visibility into campaign progress and results.

Flexible and Cost-Effective Operations

Our smaller, specialised structure is a deliberate advantage. It allows us to combine exceptional flexibility with high cost-effectiveness, ensuring that our clients achieve maximum value from their PR budgets. We adapt quickly to evolving market needs and seamlessly integrate into international multi-agency campaigns.

Our Vision

We add enduring value by focusing on understanding your business, applying our local expertise, and executing a robust implementation approach.

Our Focus

We prioritise strategic clarity, sustainable growth, and measurable impact, ensuring global businesses stay ahead in the dynamic Spanish and Portuguese markets.

Our Approach

Combining data-driven insights with bespoke communication solutions, we create actionable PR strategies that drive real business results and brand awareness.

Our Experience

Years of hands-on, senior-led consulting have helped organisations navigate market complexity, unlock significant growth, and achieve lasting communication transformation.

Find the Right Solution

We uncover hidden challenges and identify systemic risks in your current PR execution that may be contributing to slowed market momentum, providing strategic solutions to restore commercial growth.

Brand Resonance Analysis

Rigorously assessing how your brand narrative is perceived locally and why it may be failing to cut through the noise.

Competitor Communication Gap

Benchmarking your media presence against rivals to identify missed opportunities for gaining 'share of voice'.

Spokesperson Effectiveness Review

Evaluating the impact and consistency of your leadership's media performance and providing corrective training.

Successful scaling requires a robust and scalable communication framework. We design the infrastructure and narrative architecture needed to support rapid expansion while maintaining brand consistency and integrity.

Proactive Media Relations Roadmap

Creating a 12-month editorial plan designed to generate high-volume coverage and support expansion into new regions (e.g., Madrid to Barcelona, or Lisbon).

Localized Content Toolkit

Developing a repository of key messages, press materials, and case studies fully adapted to resonate with Spanish and Portuguese media.

Influencer Engagement Strategy

Identifying and engaging the next tier of opinion leaders and industry analysts critical for achieving market dominance at scale.

We dismantle and analyse the communication strategies of your key rivals in Spain and Portugal, transforming competitor movements into actionable insights that fuel your strategic differentiation.

Share of Voice Metrics

Quantifying and comparing your media volume and quality against up to five principal competitors in target publications.

Messaging Vulnerability Audit

Pinpointing weaknesses and inconsistencies in your competitors’ narratives that Finzel PR can leverage to gain an editorial edge.

Market Perception Gap Analysis

Determining where your competitors are perceived as leading or lagging in industry conversations, allowing us to reposition your brand for optimal impact.

Our Clients

Trusted by International Businesses, Proven by Local Results.

From emerging startups to established global leaders, our clients rely on our expertise to overcome challenges, seize opportunities, and achieve measurable results.

20+

Years of Proven Consultancy

Over two decades of experience dedicated to strategic communication in Spain and Portugal

120+

Brands Successfully Amplified

Delivering significant, measurable exposure for companies of all sizes.

98%

Client Satisfaction Index

Our commitment to consistent quality and partnership success.

Strategic Counsel, Market Trends & Proven Results.

Stay ahead with the latest analysis and success stories from the Iberian PR landscape. Explore expert advice, real-world case studies, and actionable strategies to drive growth and innovation in your communication campaigns.