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Public relations tools: The boost that companies need

The solidity and effectiveness of any strategy lies in good public relations to be what you want to be and not to appear to be. And, in addition, knowing how to transmit it.
The public must know what is going on at all times, they must be aware of each of the company’s commitments. Good communication and organization are the key to differentiate the company from the rest.
For this reason, multiple and diverse tools come into play that generate and favor the creation of a brand image with the aim of positioning itself among the audience and, therefore, increasing the company’s reputation.

The importance of public relations tools

Working with public relations tools paves the way to success with every action. With these tools, each company will be able to know how it is being perceived, at what stage it is at or, on the contrary, to start correcting possible errors of perception.

PR tools worth investing in

The choice of tools will depend on the previously defined strategy, as well as on the objectives to be achieved and the real needs of the company. Nowadays, the public tends to compare more and more and competition is growing.
But not everyone has the best tools to dye color and attract attention. Find out which tools will transform your company:

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The most effective solution to maintain correct communication. This tool is a grammar checker that can solve the writing of many texts, eliminating errors and proposing more correct or appropriate phrases and expressions.
This tool has extensions compatible with websites where you can perform the review directly and online. Some of these websites are Gmail, Facebook, LinkedIn and even WordPress, among others.
The best text in English is achieved with Grammarly, the app that will avoid bad impressions and typos that every company will want to avoid. With Grammarly we are saved!


HARO, or Help A Reporter Out, provides the ability to become a source to generate media coverage. In this way, journalists search HARO for expert sources on specific topics, who receive three opportunities per day on related topics.
Thus, it becomes an excellent tool to be recognized in the industry by being treated as an expert source. Continued and positive use will promote media coverage along with target audience recognition.


Ahrefs is one of the most important all-rounder tools for the quality (and quantity) of information it can offer. Through its interface, you can create lists of media, companies and competitors with business opportunities.
To do this, it is useful to know the sector’s benchmarks, which brands are associated with them, why they are so important, etc. Thus, Ahrefs offers the possibility of knowing these associations or links between online brands and see in them an opportunity.
This opportunity is materialized with the data provided by Ahrefs, such as the Domain Authority of each website or the analysis or status of the backlinks of these same web pages. All this provides valuable information to establish clear objectives and define, even more, the strategy.

Media Relations

Maintaining a good and correct relationship with journalists will facilitate the coverage of events and information that, at the media level, can boost the company’s activity.
For this, journalists are the main part of the relationship because they are the ones who will highlight what they perceive after the meeting, the event or if a simple press release has caught their attention. Otherwise, it will be of little use to call or send e-mails to media that do not even know you exist.
However, the relationship with the media is always a “yours-mine” in which both parties should benefit. Good planning can establish an appropriate relationship with the journalists who are most interested in dealing with certain topics, always being the main contact with whom to develop each action.
Reports, analysis, interviews and presentation of products or services, initiatives or social responsibility actions are some of the topics that can cause interest in the media.
However, LinkedIn can become the professional network in which to establish relationships with journalists or people with certain influence in the media. Always with a clear intention towards the sector to which the company belongs, establishing a very valuable network of contacts.

Public relations is more than press releases and crisis communications

The brand image is nourished day by day, so every action can be as good as harmful for the company. Thus, public relations establishes short-term reaction guidelines if necessary, although it will always prevail that such negative actions are not executed.
A press conference or a product presentation is also good for public relations, since each event facilitates contact with the press, managers or other related publics in the sector.

You may also like: The True Importance of Public Relations

FINZEL PR | Your Communication Agency

We offer customised PR and digital content services

best PR agency spain

Best PR agency in Spain – Where to find it?

PR agencies work on the existing links between the brand and its consumers with the aim of strengthening the brand’s values and image. They coordinate all the actions carried out by the brand at a communicative level.

Transmitting what a company is about is much easier with an PR agency, as external communication will be more effective as the focus will be on the consumer.

The best PR agency in Spain

The best PR agency in Spain is the one that keeps the construction and improvement of the corporate identity and image between its eyebrows at all times. Why? Because this is the basis for the communication strategy established to achieve objectives.

There is no strategy without planning that sows results. However, the search for and achievement of the right message, of expressing the idea clearly and creatively. Herein lies the difference between agencies: creativity and their community.

Reputation is enhanced by a series of interlinked actions that bring in the audience. The public recognises the brand or feels more and more identified, valuing the company more positively. This is when the objective is being achieved: the values have been communicated effectively, your audience is recognising you and, what’s more, they are trusting you.

Why do you need the best PR agency in Spain?

Public Relations is to strategically achieve the construction of mutual relationships in which both parties benefit. In other words, PR is the union of the brand or organisation, its public and the different communicative processes that take place between them.

These processes include communicative and unpredictable and spontaneous processes, which are highly positive, as there is an intentionality on the part of the public. The link is optimised and increases in value.

Therefore, every brand needs the best PR agency to enhance its image and identity in order to generate a reputation fuelled by its actions and level of involvement with its public. It is especially necessary when you are in a negative or unpleasant environment, an PR agency is the ideal ingredient to reverse the situation and generate a positive perception after a crisis.

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Our PR services in Spain

At Finzel PR we are experts in strategic communication and we like to work in coordination with the brand, focusing on its needs to obtain efficient and valid results.

For our part, we focus on the entire communication area with which we can work and transmit the brand’s know-how. Therefore, we work on both the relationship with the media and the brand’s own content published on social networks and/or blogs.

In the first instance, communicative coherence will be the first step for an organisation to be well valued and reputed, both among its public and in its sector.

Integrated communication services

Communication has a high value in the perception and raison d’être of any brand or company. Therefore, communication is a source that generates value and growth in the business.

The integration of this communication process is based on the coherence of the different elements that come into play: advertising, sales, the message and the tone with which it is transmitted, etc. All of these have to follow the same direction thanks to uniform integration, thus generating a greater and more positive impact.

Public Relations

In our public relations function, Finzel’s focus is on relationships with experts and people of some relevance in the industry. We work with shareholders, opinion leaders and customers themselves.

The success of any brand lies in the relationships it builds and maintains successfully year after year. For this reason, we work with all the publics involved in an organisation: from lobbies and employees to clients/partners and institutional relations.

Media Relations

As a PR agency, we are the necessary filter between the company and the media. Having a space, however brief it may be, in the media is an injection of visibility and reputation for the brand. Especially if the moment is used to transmit clear and direct information, whether in an advertising or informative space.

However, the drafting and distribution of press releases is essential for any organisation, as well as calling the appropriate press conferences to attract and interest the media.

In addition, it is important to maintain an analysis of the coverage that the competition receives in the media, which is why we carry out research and monitoring of each situation.

Digital Content

The message that is transmitted through the networks and the website is fundamental for a good brand positioning, much more at a digital level. Because with digital we reach much further.

We can establish strong relationships that would otherwise have been unthinkable. And in this communication process, which is driven by content marketing, the PR agency also takes care of providing all the corporate or informative content about the company to external media.

Event Management and Organisation

Event management, both internally and externally, is one of the strengths of a good PR agency. These events, each with its own specific objective, encourage connection and cooperation either among the team or with other brands thanks to a good logistical and organisational approach.

Notoriety is increased, as the corporate message and brand identity takes all the relevance in the event without having the idea of “immediate sale”.

All event management is planned in such a way that the target audience is correctly informed of all the details, so that no bad feelings or discomfort can be generated.

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What sets us apart from other PR agencies in Spain?

Our greatest asset is our 18 years of experience in the Spanish PR sector. This experience gives us a perfect knowledge of the Spanish market and the service and communication preferences of Spanish users. As a result, our communication campaigns connect excellently with users and achieve the desired effectiveness.

Our PR campaigns in Spain

We work throughout Spain, with companies from all sectors, as we have extensive experience collaborating with companies of all kinds and with the most diverse and daring communication campaigns. We have achieved great results with many companies, orienting their campaigns towards both the national and international markets.

Better and greater awareness for our clients in the Spanish market

Thanks to our extensive and experienced knowledge of the Spanish market and consumers, our communication campaigns manage to provide a more than notable increase in the awareness of the contracting brand. In addition, we manage to increase the trust and attachment of users and customers to the brand, thus increasing its value.

18 years of success, Finzel is your PR agency in Spain

As a pr agency in Spain we have a physical presence and offices in Madrid and Barcelona. Our clients are our motivation to keep fighting to build, maintain and improve their image and reputation. Our experience backs up our commitment to each project, generating unique communication strategies for each client, thinking only of their objectives and their obvious needs.

It’s not easy to entrust your brand to an external agency, but at Finzel PR we give our all in every challenge to achieve your goals. And once achieved, to surpass them. Because you never reach the ideal in communication. We are always on alert.

FINZEL PR | Your Communication Agency

We offer customised PR and digital content services