Maximizando el Impacto de tus RRPP en la Era Digital - Finzelpr

Maximizing the Impact of your PR in the Digital Era

Public relations (PR) have evolved enormously with the advent of the digital era. It’s no longer enough to send a press release to traditional media and wait for them to publish the news. Now, you also have to think about SEO, social media, blogs, and podcasts. But don’t worry, we’re going to guide you through the wonderful world of digital PR.


Creating and Maintaining Strong Relationships with Digital Influencers

A crucial part of PR in the digital era is creating and maintaining strong relationships with digital influencers. This not only means Instagram celebrities but also bloggers, YouTubers, and even opinion leaders in forums and online communities. In our post “How to establish relationships with the media“, we offered some tips to get you started.


Optimizing your PR for Search Engines

Did you know that your PR efforts can help you improve your ranking in search engines? When done correctly, PR can be a powerful SEO tool.


FAQ: Frequently Asked Questions about Digital PR

To conclude, we’re going to answer some of the most frequently asked questions we receive about digital PR:


Is it necessary to have a large budget for digital PR?

Not necessarily. Although having a good budget can be useful, the most important thing is creativity and strategy.


How can I know if my digital PR is working?

There are several metrics you can follow, such as web traffic, brand mentions, social media interactions, and media coverage.

Cómo lograr una comunicación efectiva en tu empresa

4 fundamental pillars for effective communication in your company

Communication is a key element in any company. A good flow of information and a collaborative atmosphere are essential for the success of any project. In this post, we share with you the 4 fundamental pillars to achieve effective communication in your organization. Don’t forget to take a look at our previous article on “How to create a successful public relations strategy?” to complement these tips.


1: Establish clear and accessible communication channels


Facilitating communication among your team members is fundamental to maintaining a harmonious and productive work environment. Establish clear and accessible communication channels, such as regular meetings, online collaboration tools, and shared workspaces. It’s also important to ensure that all employees feel comfortable using these channels and know how to access them.


2: Encourage feedback and collaboration


Feedback and collaboration are key elements for the growth and continuous improvement of a company. Encourage your employees to share their ideas, concerns, and achievements regularly. Additionally, establish an environment where collaboration and mutual assistance among colleagues are valued and rewarded.


3: Be transparent and open in decision making


Transparency and openness in decision making are fundamental to generating trust and commitment in the team. Keep your employees informed about important decisions that affect the company and explain how and why they were made. It’s also important to listen to their opinions and consider them in the decision-making process.


4: Train your leaders to be effective communicators


The leaders of a company are responsible for guiding and motivating their teams. To achieve this, they must be effective and empathetic communicators. Train your leaders in communication skills, such as active listening, empathy, and clear expression of ideas and expectations.

Effective communication is essential for the success of any company. By establishing accessible communication channels, encouraging feedback and collaboration, being transparent in decision making, and training your leaders, you will be building a culture of open and productive communication in your organization.