¿Qué Trabajos hay en Relaciones Públicas

What jobs are there in Public Relations?

We all want to find a good job, one that we like, where we can develop the knowledge we have acquired and, of course, one that allows us to earn a salary that meets our needs and expectations.

In the public relations sector, there is a wide and varied range of potential employment opportunities.
From experienced professionals to newcomers, public relations professionals have the opportunity to develop a job according to their skills and the needs of the industry.

Before making the decision to look for a job in the public relations sector, it is essential to know about the offer that may be available.

Jobs in Public Relations:

Crisis Manager

In the event of any inconvenience that causes damage to the public image and prestige of a company or organization, a crisis manager or administrator must intervene. These people are in charge of finding strategic solutions to various problems and developing accurate plans to be executed before the brand is damaged by the crisis.

Among the main tasks of a crisis manager are the creation of detailed and comprehensive plans and responses to the various business threats that may affect the company.

Public Relations Managers

Public relations managers are responsible for working with clients who come to the PR agency; they must maintain a positive public image of the company and inform the public about the company’s achievements.

Public relations managers are in charge of creating communication and marketing plans, presenting news in various publications, creating media kits, organizing press conferences and answering questions and doubts from the media.

Employee Relations Manager

An important detail for companies to function optimally is the need to have all employees of the company motivated, happy and satisfied with their jobs.

These managers are responsible for managing and resolving internal issues and disagreements, organizing various employee events, and helping to manage internal communications among employees.

They work with the client’s managers so that they can establish strong, positive and trusting relationships with their employees.

Specialists in some field of public relations

There is a wide variety of public relations experts, each specializing in their area, such as public affairs or social media, for example.

If they are involved in public affairs, they must establish communications and relationships with the media and the relevant administration on behalf of their clients.

Social media specialists are responsible for developing and executing various strategies on the platforms of different social networks, created after conducting in-depth research and study.

Public Relations Interns

The main function of public relations interns is to support a client’s public relations strategies, along with the execution and development of those strategies.

This work is accomplished through a variety of public relations strategies or tactics, such as communicating with potential and existing clients, creating compelling content, written or otherwise, assisting with administrative duties, and creating and writing press releases.

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Comunicar Después de una Crisis de Relaciones Públicas

Communicating After a Public Relations Crisis

As we already know, public relations is one of the fundamental pillars for the optimal functioning of a company or organization.
However, sometimes there are problems that directly affect the proper development of public relations, bringing among other consequences the outbreak of crises in these departments.
In a crisis situation in a company or organization, it is important to know how to respond correctly to the problem, since an adequate and assertive behavior will allow the public to maintain the good image and opinion they have of the company.

When does a public relations crisis occur?

The word crisis is a term that is not wanted to be used in any organization; but sometimes it is inevitable that a crisis situation occurs in the public relations of a company.
In those moments, all the attention and dedication of the staff is focused on finding the best mechanisms and alternatives so that everything returns to normal, with the lowest percentage of negative impact on the organization.
Once the crisis is controlled and over, it is important to focus on a deeper work to restore and strengthen again the image of the organization, as well as to reinforce its prestige in the eyes of the public.
Actually, when it is discovered that a crisis is occurring in public relations, very seldom time is dedicated to look for the causes of the inconvenience, because everyone is concerned, focusing their work and effort on solving the contingency as soon as possible.
It is possible that after everything is over and under control, some time is devoted to try to find and establish the probable causes that originated the crisis; however, sometimes this is not achieved and questions remain without an adequate and satisfactory answer.

Once the PR crisis is over

When a public relations crisis in a company or organization has ended satisfactorily, the ideal is to analyze in depth the possible causes that originated this inconvenience, in order to implement corrective measures if necessary and thus avoid the recurrence of crises in the future.

Restoring the organization’s public image

For a company or organization, a good public image is essential for its good positioning and positioning among the public’s preferences.
It is important to restore and improve the organization’s image when a public relations crisis has been overcome.
A public relations crisis can be the appropriate moment to show new leadership, which allows renewing and refreshing the image of the organization in general.

Reinforcing the reputation with the public

The public is the primary target of any organization or company, so that after a public relations crisis, it is essential to reinforce the reputation and prestige of the brand with the public.
It is important to maintain communication with both the public and the employees, as well as to fulfill the promises or commitments that have been agreed upon, in a satisfactory manner for all.
Likewise, any aspect or circumstance that is considered important or necessary must be followed up.

Tips for post-crisis management


  • It is important to make a detailed report to analyze all the events that occurred during the crisis, including the mentions that have appeared in social networks.
  • If promises of any kind were made to employees or the general public during the crisis, it is essential to fulfill them. These actions must be reported as having been carried out.
  • If there are potential new leaders in the organization, the moment of crisis is, paradoxically, the most appropriate time to introduce them and make them stand out; they must be people of good character, fully committed to the organization.
  • One of the priorities is to rebuild and repair any relationship that has been damaged in any way when the crisis arose; bridges must be kept in optimal conditions, therefore, if they are broken or damaged, they must be repaired promptly and effectively.
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