Internal communication

Good internal communication: a prerequisite for success

Many companies focus on developing their external communication strategy, forgetting that there is another equally important one: internal communication.

A company is made up of people who share space a large part of the time, thus forming a very particular ecosystem. For this to work and to achieve high performance rates, it is essential that there is a correct organisation and communication. Through a good internal communication strategy, a positive working environment can be achieved, as well as efficient work by the different departments.

What is internal company communication?

The target audience for internal communication strategies is the company’s own employees. The aim is to keep employees informed about brand news and the tasks to be carried out, as well as to motivate the teams by creating a good working environment that makes professionals feel comfortable in the working environment. This will also increase their performance.

Why is internal communication so important?

Carrying out an effective internal communication strategy will generate a large number of benefits for your company: 

  • Create channels to receive feedback: knowing what your employees think of your company is essential to discover what needs to be improved. How will you know if you don’t ask them? Good internal communication is not just a one-way street, it is a two-way street. You also need to know what they think.
  • Tailor your message: A company is made up of different departments with different functions and different hierarchies. Communication must also be adapted to these differences. A human resources person needs to receive different information than, for example, the IT department. Create different lines.

  • Get employees used to this dynamic: for communication to be successful, both parties must be involved and have a stake in its success. If your employees are not interested, it won’t work. Create facilities and explain well to your employees how to communicate and its benefits.
  • Use different tools and choose the best ones: there are plenty of tools you can use to communicate internally in your company. From emails and video conferencing to more classic tools such as noticeboards or information TVs. Try out the ones that best suit your company’s dynamics and choose them as your medium.
Media communication company

Why is internal communication so important?

Implementing an effective internal communication strategy will generate a lot of benefits for your company:

  • Transmission of company values: if employees know the values on which the company they work for is based, they will be able to carry out work along the same lines. On the other hand, it will motivate them to want to continue being part of a brand that has a meaning behind it.
  • Sense of participation: internal communication also consists of generating communication channels so that workers can express their opinions and that these are taken into account by the company. This type of mechanism will make the worker see that their opinion matters and that their participation is important for everything to go ahead, thus producing more effective work.
  • Sense of belonging: creating a united and cooperative work environment through a good communication strategy helps employees to feel more rooted and reduces the likelihood of them leaving.
  • Attracting talent: Employees who feel good about working in your company will communicate this to their circle and your company’s reputation will gradually spread. Over time, this will cause many people to consider sending their CVs and you will have a large supply of workers wanting to join your brand.

How to improve a company’s internal communication

In order to achieve effective internal communication within a company, it is important to consider the following aspects:

  • Create channels to receive feedback: knowing what your employees think of your company is essential to discover what needs to be improved. How will you know if you don’t ask them? Good internal communication is not just a one-way street, it is a two-way street. You also need to know what they think.
  • Tailor your message: A company is made up of different departments with different functions and different hierarchies. Communication must also be adapted to these differences. A human resources person needs to receive different information than, for example, the IT department. Create different lines.
  • Get employees used to this dynamic: for communication to be successful, both parties must be involved and have a stake in its success. If your employees are not interested, it won’t work. Create facilities and explain well to your employees how to communicate and its benefits.
  • Use different tools and choose the best ones: there are plenty of tools you can use to communicate internally in your company. From emails and video conferencing to more classic tools such as noticeboards or information TVs. Try out the ones that best suit your company’s dynamics and choose them as your medium.
Company image media communication

The dangers of poor internal communication

Developing an internal communication strategy will not only help you to achieve great benefits in terms of work environment and task efficiency, but will also help you to avoid bad situations.

Communicating the work dynamics and objectives of each department is fundamental for any work to go well. If there is no good communication in this regard, a large number of customers can be lost and, in addition, workers will lose motivation.

A poorly communicative company conveys a sense of laziness that employees feel. This feeling will be reflected in the quality of their work and their attitude in the company. Therefore, remember again that an internal communication strategy is not only important to get a good job done, but also to make employees feel valued and motivated.

There is nothing worse than doing something and then being told that there has been a mistake in communication and that the task should not have been done. It is normal for mistakes to happen, we are human, but we must try to devise a good strategy so that they happen as little as possible.

At Finzel we have been helping companies to manage and build good internal communication for many years. We have experienced how they have noticed improvements not only in work dynamics but also in interpersonal relationships, achieving more united teams. If you want to create consolidated teams that achieve great goals, we can help you. Contact us and we will draw up the best strategy for your company.

FINZEL PR | Your Communication Agency

We offer customised PR and digital content services

PR Agency in Spain
Improve company image

How to improve a company’s image with the media?

The media has always been a great platform for disseminating a brand’s products, services, values and purposes and, of course, its image. In fact, they are a great help if your company is going through an image crisis, a reputational slump or if you simply want to send a message to your audience. Using the media as a tool to improve your presence is a great option that deserves to be part of your strategy. In this post we show you the aspects to take into account if you have decided to use them and enhance your image.

First of all, check your company’s current reputation

Where does your brand stand? This is the first thing you will need to know in order to know what message and path your image improvement strategy should take.

For example, if your company has a good image, the focus should be on maintaining and even improving it. But if your brand’s image is slipping, you should analyse where it is failing and focus on them.

Let’s say that you cannot start a brand improvement strategy if you do not know your strengths, weaknesses and where you stand.

Decide what image you want to show to the public

First, be clear that corporate image is not the same as corporate identity or visual identity.

Corporate image is how consumers see you, i.e. what they think about you. Corporate identity is what you want to convey, your values, purpose and essence. And finally, visual identity is everything related to brand design.

Once you are clear about the difference, you should know that both elements, corporate and visual identity, are going to influence the brand image. Therefore, you should think about the values and purposes you want to transmit, as well as your essence, and also how you are going to express them visually.

Media communication company

Choose the media you are going to work with wisely

The mistake many brands make is not in the content of their campaigns, but in the media they choose to use.

It is very important that you choose the media with which your target audience interacts the most, however, it is vital that you know some characteristics of each of them that will help you to select them:

📰 Press: allows you to reach a general audience, but also a local one. However, it has the disadvantage that it is difficult to segment your audience. Their strong point is that they transmit credibility, so the public will give this same characteristic to the advertising they broadcast.

📺 Television: like the press, its audience is very heterogeneous, but the advertisements that are broadcast can have a greater impact due to the weight of this medium. One of its weaknesses if you are a small or medium-sized company is its high cost. However, advertisements in this medium have a great impact on the viewer.

📻 Radio: compared to the previous media, its cost is not high, so it can be highly profitable. However, advertisements that are broadcast in this medium do not tend to last long because they are difficult for the audience to remember.

📲 Digital media: it is possible to offer a more complete and interactive content as well as a better segmentation of the audience. On the other hand, it is a more democratic medium because it is more accessible to all types of companies.

How to contact the media

More and more journalists are no longer going out in search of stories, but they are coming to the newsroom via phone, social media or email. So if you want to communicate with them, you have these platforms.

Normally, through the web, you will have all the information to connect with the person in charge of these matters, whether you want to improve your image through its digital version or if you are looking to go out in its physical version.

Press releases are the most used resource to send a certain message to journalists.

Company image media communication

Tips for engaging with the media

At Finzel, we are a communications agency that has worked with many brands that needed to engage with the media as part of their image enhancement strategy. In our experience, we have been able to extract some tips that can help you if you are going to make contact with them:

🎯 Choose well what you want to tell: even if there are many aspects that are relevant to you within your company, select well the ones you want to transmit, not all of them are going to arouse the interest of the audience and journalists.

🗣️✅ Take care of the how: convey the message you want to send in an orderly way. You can go beyond text by using videos, images or even meetings. Do not send information that is incomplete, difficult to understand or with spelling mistakes.

🤳🏻 Use pictures: images are very important in any news story. Offer journalists good images of what you want to convey or publicise so that your message can stand out.

📥 Create your database: having a good database of journalists that you can call on when you want your ad or message to appear in the media is essential. It is vital that you keep it updated with those journalists you can’t use and those you can.

🥶 Don’t let things go cold: In order for journalists to get your message across better, it is important that you maintain a long-term relationship with them. Don’t let it be a one-off or one-day thing. Send them information on a regular basis, send them your products or services so they can try them out and give them a better opinion about them, and invite them to your events.

FINZEL PR | Your Communication Agency

We offer customised PR and digital content services

PR Agency in Spain
The future of public relations

The future of public relations

2020 and 2021 have been a challenge for the vast majority of business sectors. Many changes and adaptations have had to be made in order to move forward. In this article we look back at how these two years have changed the work and dynamics of PR agencies and what the future holds.

Public relations in the post-covid era

One of the main consequences of the pandemic for PR and any communications agency has been the acceleration of digital transformation. Agencies have seen how they needed to have a faster response time to their clients’ uncertain situations, and having a digitised team was essential to act effectively.

On the other hand, because of the pandemic, agencies put the consumer at the centre of their strategies, which has resulted in them taking on a more human and empathetic tone.

A commitment to truthfulness has also become the roadmap for many PR agencies because of the fake news that proliferated, especially during the early stages of the pandemic.

In short, agencies have become much more digitised, more human, and work with brands that are much more committed to the truth of the message.

future rrpp agency

What we have learned from confinement and teleworking

The pandemic has shown companies that including telework in their dynamics can be worthwhile. Before the health crisis, companies were very reluctant to let their staff work from home. Now, however, they have seen the benefits.

The inclusion of this new way of working in many corporations has changed the dynamics of work and many companies prefer to work by objectives rather than by hours.

In addition, teleworking is also a great cost-saving option. Especially for small and medium-sized companies this is a great benefit.

It also has great advantages for employees, as it allows them to have more flexibility at work and to better reconcile their personal and professional lives.

New platforms and ways of communicating

Renew or die. This is the phrase that has accompanied brands throughout this season. Those that have been able to adapt and generate new formats have been the ones that have triumphed. Among the new means of communication are telematic press conferences, the creation of online events, streamings, webinars and workshops.

All these platforms have made it possible to continue with the agenda that was planned in the world of marketing and communication.

Future rrpp

How to adapt to this new era

In order to adapt as a company to all these changes brought about by the healthcare crisis, it is essential not to fall behind in terms of the digital transformation of the business and to put the customer at the centre of any communication strategy.

Transparency has positioned itself as one of the most important values that brands can have, so it will be more of a priority than ever to incorporate it into your marketing strategy to increase the trust of your audience.

But, without a doubt, the pandemic has shown once again that companies that are flexible and adapt to the environment are the ones that end up lasting over time. Don’t create rigid strategies, leave room for the unexpected and adapt to the circumstances as they arise.

PR agencies and how they help in this purpose

Having a public relations agency in your company is of great help in dealing with all these elements that we have discussed in this post.

PR agencies have experience in crisis management, and during the crisis we have been through, they have been the ones who have helped companies to convey the right content and adapt it to the circumstances.

At Finzel, we have experienced this first-hand. Many of the companies we worked with were starting to worry about how they would manage communication at that stage. We were able to help them stay ahead of the curve in their industry.

If you want your company to stay strong no matter what, we can help you. We will draw up a communication plan that is appropriate to your situation and your objectives, as well as to the possible setbacks that may arise.

We may not know what the future holds, but we must lay the groundwork to be prepared for it. A public relations agency like us can help you do this.

FINZEL PR | Your Communication Agency

We offer customised PR and digital content services

PR Agency in Spain
Content strategy

The importance of defining a content strategy

You’ve probably heard the phrase: “Content is king”. It’s used a lot in the marketing world. It was said by none other than Bill Gates in 1996, and it’s as relevant as ever.

But where does the importance of content generation for brands lie, and what do you need to consider in order to create an effective content strategy? Here are the keys to these two questions.

What is a content strategy?

In the marketing department of any company or in any marketing agency, the planning of a good content strategy is a must. This encompasses everything related to the planning, development, management, distribution and analysis of content.

Content marketing

What do you want to communicate? What is your value?

A content strategy can have different objectives such as: improve brand positioning, increase sales, generate authority and trust…

It is very important that you decide your objective before starting to draw the strategic plan, we must be clear about the purpose you want to achieve with the content.

This will help you to focus on the type of content you want to transmit and even on which is the best platform to do so: social networks, blog, YouTube…

Along with the purpose of our content, we must also establish what we want to bring to our audience with the content we generate, i.e., what value we want to convey. This is very important because it will be key for our content not to go unnoticed.

Perhaps we want to generate informative content related to our niche, or more relaxed and entertaining content. We will have to choose depending on our style and target, but without a doubt, the content must provide value.

Strategic plan

Adopt content and language in line with your target audience.

We have already seen how our content must have a purpose and a value. Well, it must also have a style. This element will depend a lot, just like the value, on the target you want to address.

There are buyers who are more receptive to a more casual tone and others who are more receptive to formal and serious content. Recreate your target’s profile very well and analyse the tone that best suits them. Write content along these lines and you will see how well it works.

Follow the same “discourse” in all communication channels.

This part is very important. To connect well with your target and get their attention and even their loyalty, it is very important to have a solid and homogeneous discourse in all the channels through which you have decided to communicate your message.

ou should not confuse your audience with messages that contradict each other in both content and form. Creating a consistent message will help your customers identify you in the crowd. In these cases, design plays a key role in achieving this distinction. In film we find very good examples of this, for example with Tarantino. You will always be able to identify that a film is his, no matter what scene is shown.

In the case of your brand it must be the same, you must give it personality.

FINZEL PR | Your Communication Agency in Spain

We offer customised PR and digital content services

Pr agency