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The True Importance of Public Relations


Every company, regardless of its area of performance and development, must have a public relations department, or PR, as we know it colloquially.

Public relations, nowadays, is considered a fundamental element to maintain the good image and prestige of a company, before the public that follows it and the public in general.

Nowadays, it is essential for companies to maintain good communication with customers, investors and, in general, all the public who might at some point be interested in the brand and its products or services.

Public relations is in charge of these aspects, favouring the results for the company and the clients, in all senses.

Why is public relations important?

For any company, one of its main objectives is to have and maintain the credibility of its customers and related parties; having a public relations staff allows it to have good strategies for achieving the proposed objectives.

When a company obtains favourable opinions, with respect to the competition, it manages, in addition to surviving and maintaining itself in the market, to become a leader in the community or sector.

Public relations is a valuable instrument in the management of company prestige.

PR is important for several reasons, as we shall now see.

-They reinforce the positioning of the company
-They generate potential clients
-They collaborate in increasing brand awareness.
-They have a wide response and reaction capacity
-They offer many benefits over time

What is public relations in marketing?

When PR work is well conducted and well executed, the public can easily get to know a company, its values, objectives and what it offers; PR aims to establish relationships of mutual trust between the customer and the company.

Public relations acts directly, logistically and strategically; in marketing, it does so with new, risky and indirect elements.

Public relations and marketing are indispensable for the good functioning of any company, therefore, it is important that both aspects are well founded and carried out in an excellent way.

By combining strategies, knowledge of communication, economics, management and administration, it is possible to have a complete vision of what is needed, making the right decisions for the company.

Importance of public relations in a company

 A company needs to make itself known and establish links with the community and the general public, for which it is essential to have people who manage its public relations.

The people in charge of public relations are responsible for making the company known, what it does, what it has to offer in terms of products or services, as well as being supportive and responsible to the public.

For a company to position itself, rise to a valuable level of prestige and maintain it, it is necessary that those in charge of public relations carry out the appropriate communication and dissemination work, so that everyone knows what the company does and how it does it,

In addition, public relations workers take care of helping the staff to have a good working environment, knowing their needs, looking for options and alternatives so that the good mood and efficiency of the worker is maintained and is beneficial to the company.

Indispensable elements of public relations

The elements that are part of public relations are:


Sets or groups of people working towards a common goal.


Like organisations, audiences are diverse and come from various levels and social backgrounds.

Communication process 

All communication involves at least two parties; the same is true of public relations.

Non-linear processes

Here it is the opposite, they happen naturally, spontaneously and multilaterally. Public relations is a way to understand and optimise them.

Exchange relations

Companies or organizations and the public always maintain a relationship through various strategies or dynamics, which offer value to the parties and to human relations.

FINZEL PR | Your Communication Agency

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