Many companies focus on developing their external communication strategy, forgetting that there is another equally important one: internal communication.
A company is made up of people who share space a large part of the time, thus forming a very particular ecosystem. For this to work and to achieve high performance rates, it is essential that there is a correct organisation and communication. Through a good internal communication strategy, a positive working environment can be achieved, as well as efficient work by the different departments.
What is internal company communication?
The target audience for internal communication strategies is the company’s own employees. The aim is to keep employees informed about brand news and the tasks to be carried out, as well as to motivate the teams by creating a good working environment that makes professionals feel comfortable in the working environment. This will also increase their performance.
Why is internal communication so important?
Carrying out an effective internal communication strategy will generate a large number of benefits for your company:u00a0
- Create channels to receive feedback: knowing what your employees think of your company is essential to discover what needs to be improved. How will you know if you don’t ask them? Good internal communication is not just a one-way street, it is a two-way street. You also need to know what they think.
- Tailor your message: A company is made up of different departments with different functions and different hierarchies. Communication must also be adapted to these differences. A human resources person needs to receive different information than, for example, the IT department. Create different lines.
Get employees used to this dynamic: for communication to be successful, both parties must be involved and have a stake in its success. If your employees are not interested, it won’t work. Create facilities and explain well to your employees how to communicate and its benefits.- Use different tools and choose the best ones: there are plenty of tools you can use to communicate internally in your company. From emails and video conferencing to more classic tools such as noticeboards or information TVs. Try out the ones that best suit your company’s dynamics and choose them as your medium.
How to improve a company’s internal communication
In order to achieve effective internal communication within a company, it is important to consider the following aspects:
- Create channels to receive feedback: knowing what your employees think of your company is essential to discover what needs to be improved. How will you know if you don’t ask them? Good internal communication is not just a one-way street, it is a two-way street. You also need to know what they think.
- Tailor your message: A company is made up of different departments with different functions and different hierarchies. Communication must also be adapted to these differences. A human resources person needs to receive different information than, for example, the IT department. Create different lines.
- Get employees used to this dynamic: for communication to be successful, both parties must be involved and have a stake in its success. If your employees are not interested, it won’t work. Create facilities and explain well to your employees how to communicate and its benefits.
- Use different tools and choose the best ones: there are plenty of tools you can use to communicate internally in your company. From emails and video conferencing to more classic tools such as noticeboards or information TVs. Try out the ones that best suit your company’s dynamics and choose them as your medium.
The dangers of poor internal communication
Developing an internal communication strategy will not only help you to achieve great benefits in terms of work environment and task efficiency, but will also help you to avoid bad situations.
Communicating the work dynamics and objectives of each department is fundamental for any work to go well. If there is no good communication in this regard, a large number of customers can be lost and, in addition, workers will lose motivation.
A poorly communicative company conveys a sense of laziness that employees feel. This feeling will be reflected in the quality of their work and their attitude in the company. Therefore, remember again that an internal communication strategy is not only important to get a good job done, but also to make employees feel valued and motivated.
There is nothing worse than doing something and then being told that there has been a mistake in communication and that the task should not have been done. It is normal for mistakes to happen, we are human, but we must try to devise a good strategy so that they happen as little as possible.
At Finzel we have been helping companies to manage and build good internal communication for many years. We have experienced how they have noticed improvements not only in work dynamics but also in interpersonal relationships, achieving more united teams. If you want to create consolidated teams that achieve great goals, we can help you. Contact us and we will draw up the best strategy for your company.
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