Effective communication is one of the most important actions of any company. However, this communication should not only go in one direction.
Most brands focus on directing their communication towards the public, forgetting the importance of doing it also towards their staff, towards their employees.
A good PR plan must include both areas to be fully effective. Internal communication is just as crucial as external communication and in this article we explain why.
What is external public relations?
External public relations focuses on communication actions that are directed towards the outside of the company. It can be both communication with other companies and communication with institutions, the media or the public.
In contrast to internal public relations, its practice is widespread in any company and no brand can afford the luxury of not carrying out any external communication action.
External PR can have different purposes, but there is always a marketing and sales intention behind it.
What is internal PR?
Internal PR, on the other hand, focuses on communication targeted at the company’s employees. It can take the form of information boards, meetings, e-mails and even periodicals.
In the case of internal public relations, the aim is, on the one hand, to maintain group cohesion and motivation and, on the other hand, to inform about the state of the company and its different actions so that the employee has a deep understanding of the dynamics of the brand.
The importance of properly combining the two
As we have mentioned, companies often forget to include an internal communication plan in their PR strategy, which is a big mistake.
It is a common misconception that companies only have eyes for external plans that are directly aimed at increasing sales. But in reality, good internal communication will have a huge impact on any brand’s bottom line.
If employees do not have enough information about where they work, they will never be able to perform their job at 100%. And if there is also no sense of togetherness, which can be achieved through internal communication strategies, there will be no real commitment to the company on their part.
Therefore, combining the two properly will be key for the company to thrive and achieve all its goals.
Why is internal PR not given so much prominence?
The reason why external PR is prioritised is because it is the window to the customer connection, which is one of the most important elements of any brand.
However, as we have already mentioned, the customer will never feel satisfied and will never connect with the brand if there is no unity, knowledge and commitment to the brand among the people who make it up. This will be reflected in the daily work, which will end up being more impersonal and less caring.
What are the benefits of a good internal public relations strategy?
Have you not yet designed a good internal communications strategy for your business? To make it clearer, here are some of the benefits you can get if you finally take the plunge and implement it, which is the most reasonable decision to generate a thriving business.
✅ Improvement of the organisational climate.
✅ Increased productivity.
✅ Decreased employee turnover and thus increased commitment.
✅ Better coping with crises.
At Finzel, we not only have experience in developing external communication plans, but we have also helped many companies to strengthen their union through a good internal PR strategy. If you feel the time has come to include this type of action in your company, we will be happy to help.
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