Communication agency spain

Do you want to do communication in Spain? 5 keys to bear in mind


Do you want to launch your own communication agency in Spain? Spain has many peculiarities within this sector compared to the rest of Europe.

As a public relations agency with more than 17 years of experience in the sector, we want to clear the landscape for you so that you can get to know this business in more depth and run your business with more information.

Spain: marketing and communication

Spain is a country where consumers find it difficult to accept and adapt to digital advertising, but little by little this trend is changing and public relations agencies are creating increasingly effective strategies.

As someone who is about to embark on the world of communication and marketing in Spain, it is important that you are aware of this context in order to know the type of consumers your clients are going to face.

PR agencies and their situation in Spain

Although Spain is one of the world’s leading economies, it is not one of the most important markets in the marketing and communication sector.

This means that big brands do not have Spanish agencies as their main target for selection. However, this does not mean that we are invisible, but we have a lot to improve and the tips we have selected in the following section can help you.

Do you want to work in communication in this country? Here are our tips

Now that you know the broad outline of the situation of this sector in the country, we are going to tell you more in depth about some of the characteristics of this field that you should bear in mind.

English… a barrier in this country

One of the main handicaps of Spanish PR agencies is the level of English.

Although Spanish is the second most widely spoken language in the world, knowledge of English is essential for business and as a company you should not overlook it.

We at Finzel were very clear about this when we wanted to grow, and now we recommend it to you too. Have teams in your company that are fluent in English. This will not only give you a more professional image, but you will also attract many more customers and have many more opportunities for growth.

Leaving national stereotypes behind

Don’t create campaigns or let your studio’s creativity always fall into stereotypes. It is true that Spain has always tried to transmit to the world an image of sun, beach and paella, something that is by no means negative. But we should not get stuck in these elements when we develop our work.

Try as a PR agency to go further and explore facets of the country or aspects that have not been touched on much, both for your clients and for your own brand.

Communication agency in spain

Be informal… speak clearly and on a one-to-one basis

Spanish consumers prefer direct, transparent and informal communication. With few exceptions, do not use technical terms or very formal messages. This way, your communication strategies will resonate much more with Spanish and Latin American customers.

The media are transforming

A few years ago, public relations agencies suffered a tremendous crisis with the irruption of the new media that came with the internet. Some were able to reinvent themselves and adapt and others had to fall by the wayside.

This will continue to happen because the digital transformation is constantly evolving. As an agency you need to be resilient and resolute and grow in line with society. Don’t rest on your laurels.

Make the right choice between digital and conventional media

Which world do you want to be in as an agency? You can opt for both, but the one who covers too much is not enough. Our recommendation is that you choose one or the other or, if you want to touch both areas, select a few within each type. This way you will be able to offer your clients a much more professional and focused service and you will be able to get to know the world you choose much better.

Finzel your communications agency in Spain

These are some of the strategies that have helped us throughout the life of our company and that we continue to take into account in order to continue to grow. At Finzel, we hope that they will also help you on this incredible journey of communication.

FINZEL PR | Your Communication Agency in Spain

We offer customised PR and digital content services


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