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After 18 years in the communication sector it is difficult, or rather very difficult, to choose three cases that represent us for the success of the campaign. Of course there have been difficult clients and situations, but in most cases the campaigns have had very positive results and achievements. It’s also difficult because over the years we have had and continue to have clients from many different sectors, but in the last decade Finzel PR was visionary enough to focus on the wider world of technology, as well as the booming sectors of industrial automation, which is why the three clients we have chosen come from these sectors.
Finzel PR: success in technology and automation
1 – UNIVERSAL ROBOTS
When this Danish robot company joined our portfolio, it was still a small company in the hands of its three founders, trying to break into the European market. Their proposal was highly innovative, but with Europeans in the midst of the worst economic crisis in recent years, it was not easy to break through, so they sought the help of Finzel PR. We have seen it grow, develop and become a benchmark in the industrial automation sector.
Universal Robots was founded in 2005 with the aim of making robot technology accessible to everyone by developing small, easy-to-use, reasonably priced and flexible industrial robots that are safe to work with. Since the launch of the first robot in 2008, the company has experienced considerable growth, and the user-friendly robots are now sold in more than 50 countries around the world. It was subsequently sold to Teradyne, but some of its founders are still associated with the company in other roles.
Finzel PR’s campaign achievements
The years we developed a campaign for them coincided with their years of development and expansion in Spain, and the company quickly became a benchmark in the collaborative robotics sector. Their constant innovations and the strategic vision of their directors allowed Finzel PR to gain incredible coverage and positioned them as the No. 1 brand in this new discipline of industrial automation. In the last year alone, we achieved nearly 400 clippings and the company was featured in major media outlets such as El País, Expansión, etc. Our period of collaboration was extremely fruitful and we are proud to have contributed to making UR a leader in its market.
2 – QNAP
QNAP, which stands for “Quality Network Appliance Provider”, is a privately held multinational company founded in 2004, headquartered in Taipei, Taiwan, with subsidiaries in China and the United States, initially focused on producing premium home network media players, world-class NAS storage and professional NVR video surveillance solutions for the consumer, small and medium business, and enterprise market segments. Today, it is also dedicated to providing complete software development, hardware design and in-house manufacturing solutions. While focusing on storage, networking and intelligent video innovations, QNAP now introduces a revolutionary cloud NAS solution coupled with a cutting-edge subscription-based software ecosystem and diversified service channels.
Finzel PR’s achievements in the campaign
Like other clients that have come to Spain through Finzel PR, QNAP was still a relatively unknown company in our territory and with strong competition, so breaking into the market was not going to be easy. Our collaboration with QNAP lasted 7 years, during which we launched countless products, with incredible results, reaching 1350 press clippings, 170 published product test articles, and 70 media awards. It was a tremendously fruitful, long-lasting and cordial collaboration and relationship. QNAP is today also a reference in the sector and FINZEL PR is very happy to have helped them to position themselves in the Spanish market.
3 – AKAMAI TECHNOLOGIES
Akamai Technologies, based in Cambridge, Massachusetts, was founded in 1998 by Daniel Lewin and Tom Leighton. Akamai is a Hawaiian word meaning “smart” or “clever”. Beyond the name, the company has no ties to Hawaii.
Akamai Technologies is a global content delivery network, cybersecurity and cloud services company that provides web and Internet security services worldwide.
The technology company operates a network of servers around the world and rents capacity on these servers to customers or companies that want their websites to run faster. This is made possible by distributing content from locations close to the user, so that downloads of certain content (videos, images, music, documents, websites, etc.) are more reliable and faster.
Akamai’s customer base includes some of the world’s largest companies, Adobe Systems Incorporated, American Express, Yahoo!, AOL Radio, Symantec, Match.com, Google, Microsoft, FedEx, Xerox, Apple, Facebook, TikTok (ByteDance), Music Television (MTV), and many more.
Finzel PR’s campaign achievements
Akamai has been a client of Finzel PR for 4 years now and the collaboration between the two could not have been more fruitful and positive. During this time Akamai has expanded on the mainland and has positioned itself as a major player in the web world. It is obvious that in this new era we are living in, especially since the intensification of remote work, the services of companies like Akamai are absolutely essential. Proof of this are the countless articles, press releases, interviews, etc. that have appeared in the press and digital media since their arrival in our client portfolio.
We believe that the client’s satisfaction with the objectives achieved and the agency is total, and proof of this is that Akamai, in its last tender for the European PR services contract, imposed a non-negotiable condition for any agency network that won the business, to continue working with Finzel PR for its campaign in Spain.
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