About Us

Experts in applying local knowledge to global PR campaigns

Why Choose Us:

Who We Are

Our history

Finzel Public Relations was established in Madrid in 2003 by Piers Finzel, a veteran British communications expert with decades of experience in the Spanish market. The agency was born from a growing demand for high-level, on-the-ground support in Spain for international campaigns—a specialty that remains the cornerstone of the firm today.

Since its inception, Finzel PR has seen consistent growth and developed deep expertise across the Technology, Industrial, Healthcare, Education, Financial Services, and Travel sectors. Operating from offices in Madrid, Barcelona, and Lisbon, our team of senior multilingual consultants provides clients with an objective, nuanced understanding of the Iberian market. Whether acting as a standalone agency or a local partner within a global campaign, we ensure our clients achieve their local goals while remaining perfectly aligned with their broader global strategy.

We differentiate ourselves by:

Our Philosophy

Here at Finzel PR, we have a very simple philosophy that everyone in the world can understand and relate to: To strive to do our best for our clients at all times. In order to achieve this, we adhere to a number of standards and working methods that guarantee that we always offer the highest possible quality in our services.

We focus on media relationships, not just media relations.

We are client orientated & fully results driven.

We guarantee Honesty & Transparency – No ‘flim-flam’.

Our smaller scale operations means more flexibility.