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What brand or professional today does not use social media to gain visibility? However, PR agencies are well aware of the competition that exists in this world and the great importance of keeping up to date as well as being original and creative.
In this article we want to give you some tips on how to improve your presence on social media, whether you work for a PR agency or you are a freelancer who wants to provide a better service to your clients.
Don’t just stick to the same old stuff and give your work a different feel so as not to bore your audience.
Social networks and their importance in this digital era
Social networks have come to revolutionise everything and they are here to stay.
Thanks to them, the essence of each business can be transmitted in a closer way and connect much more with the customer compared to traditional media.
On the other hand, the low cost of social media marketing campaigns has allowed small and medium-sized businesses to have more opportunities for growth.
It’s all advantages. However, as a PR agency or freelancer, you need to be much more up to date, as it is a fast-moving world where today’s strategy may not work tomorrow.
The immediacy of communication means that, as professionals, we cannot rest on our laurels and become complacent; being up to date will be one of the main keys to success.
Social media as an information search tool
Although social networks are a challenge, they have internal data analysis tools so that we can learn a great deal about our audience and our movements. This way, we know whether we have taken the right direction or whether we need to change our strategy.
Instagram or YouTube have this type of service, but you may not be aware of the possibilities offered by other platforms. Here are some of them.
Monitoring through TweetDeck
Twitter is a social network with a huge presence. It has millions of users around the world and we should not discard it prematurely as an option to enhance our brand and promote our products.
Like many other networks, Twitter can also be managed with a tool that allows you to get the most out of the platform. This tool is TweetDeck.
It is a great ally for any Community Manager who manages this social network because, among its many other functions, allows you to manage multiple Twitter accounts.
Through TweetDeck we can publish, schedule tweets and know the notifications, comments and DMs.
On the other hand, apart from managing the accounts you want, TweetDeck also allows you to create lists of keywords so that, as a professional, you can keep up to date on any important conversation that arises around them.
Thanks to this option, you will be able to monitor both your client and their competition and be able to react and be proactive to any interesting conversation.
Increase visibility across your network with LinkedIn
LinkedIn is the largest professional social network on the internet. Having a well-managed profile is essential due to the scope for which it is designed.
As a professional you will have faced or will face clients who demand good management of this network. It may be a little more difficult to deal with than the others, so perhaps these positioning tricks will be of great use to you:
- Include a keyword in the name: you can accompany your client’s name with their job title or profession to make it easier to find them.
- Be original: despite what it may seem from the format, LinkedIn does not have to be a serious social network. Don’t be afraid to be creative and get noticed.
- The importance of the keyword in the extract: take the opportunity to define your client well and highlight him/her, but do not forget to include the keyword in the extract as well as in other sections, whenever possible.
Growing your online presence across company channels
At our PR agency Finzel, we have often had to help companies optimise their online presence. Many people think that more is better, but that’s not always the case. A brand doesn’t have to be present on all social networks, which can lead to more losses than benefits.
A brand should choose its presence based on performance analysis and targeting. Those networks that do not generate hardly any interaction should be abandoned. Thanks to this, you will be able to optimise your online presence and increase your visibility by having more time to take care of the ones that really matter.