Nowadays, a PR agency in Spain is one of the great allies that companies must have if they want to develop a communication strategy that delivers results.
Advertising and communication have changed a lot since the digital revolution entered our lives. Many Spanish agencies, as well as those in the rest of the world, have had to update and discover new marketing strategies and tools.
If you as a company need a communication and image plan to strengthen your brand, this article will give you some tips on how to find the right PR agency in Spain.
PR agencies and their situation in Spain.
Traditionally, Spanish companies had a rather low communication profile. As a result, they had little visibility. Since the second half of the 1980s, and especially since the digital transformation brought about by the arrival of the internet and all its spaces, this has changed.
Advertising and communication companies had to adapt to the new times, learn new communication channels and generate new strategies.
Today, PR agencies in Spain have been able to renew themselves and adapt to the times, providing companies that rely on their services with great results in terms of positioning and brand image.
How do I find a PR agency in Spain?
The Internet has come to change everything and, in many ways, make our lives easier. Therefore, when looking for a public relations agency in Spain that can work with your company, the easiest thing to do is to search the search engines on the web.
At first you may feel overwhelmed by the sheer number of PR agencies out there, but the key is to sift through and select the ones that are most suited to your business.
One of the first pieces of advice we give you when selecting an agency is to discard those that have never worked with your company’s subject matter. Knowing the market niche in which a business operates is essential for drawing up a solid and effective strategy, so it is advisable to leave your company in the hands of professionals with experience in this field.
However, during your research you may connect a lot with the style and way of working of a company that has never worked in your sector. If so, you can trust them. The work of
defining your target audience and strategy may take more time at the beginning, but it can pay off.
It is also very important that you choose the way in which you are going to work with her. There are PR companies that carry out all their work online and meetings are also held remotely. If this dynamic does not fit in with the way you work in your company, you should investigate and even ask the companies you are most interested in what their work dynamic is.
On the other hand, you will also have to choose whether you want to work with the PR agency externally or include some of their staff internally in your company.
Of course, it is very important that you review their portfolio, their previous work, to decide if their style connects with the style you want to give to your company.
In short, select agencies that have a similar working dynamic to yours and a style that matches so that neither of you will feel uncomfortable.
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Once located… Which PR agency to choose?
Once you have selected the PR agencies in Spain that best suit your style and way of working, you will have to choose one of them, but this does not mean that it is the final decision.
We recommend that you make a list of about 5 PR agencies that you want to work with. Try working with one of them and if you are not happy with one, move on to another until you find the right one.
Communication and brand image are very personal elements of a company. The corporate discourse and design must be very well adapted to achieve the expected results and connect with the public.
Make an appointment with the agency you like the most, share conditions and objectives and if you reach an agreement both financially and in terms of the project, go ahead!
You will have to explain very well to the agency what you want to achieve and what your objectives are. Once you have explained your communication and marketing aspirations, the agency will get to work on it.
With 18 years of success behind us, Finzel is your PR agency in Spain.
Finzel is a PR agency in Spain with a wealth of experience in helping both national companies achieve their goals as well as organisations from other parts of the world.
We carry out a global strategic communication in which we work on media relations and public relations as well as content creation and digital communication.
We are fortunate to have been able to work with a wide range of industries and to have achieved a high level of communicative understanding in different sectors. This has allowed us to be able to help many clients from different business backgrounds. If you are looking for a PR agency in Spain, we will be happy to listen to your objectives and help you achieve your goals. Our entire team will work to help you achieve them.